CONSUMER PRODUCTS
Recreation & Sporting Goods
World’s Most Productive Companies
Recreation & Sporting Goods
Recreation and Sporting Goods companies make athletic footwear, apparel, equipment, and toys. Productivity tracks consumer demand, brand momentum, and the efficiency of global sourcing and direct-to-consumer channels. Strong brands with disciplined sourcing and growing direct sales convert demand into category-leading productivity.
2025 was a softer year, with the group about 11% above its 2019 baseline. ASICS, ANTA and Mattel led as World’s Most Productive Companies. Results were mixed, with gains and declines roughly balanced.
Recreation & Sporting Goods World's Most Productive Companies
Productivity Snapshot
- Recreation & Sporting Goods ranks first of eight Consumer Products peer groups in 2025, at an Industrial Productivity Index of 1.11, about 11% above its 2019 baseline.
- 4 of 8 companies grew productivity in 2025.
- They are the group’s World’s Most Productive Companies: ASICS (1.22), ANTA (1.16), Mattel (1.06).
- The group leads Consumer Products and sits well above its 2019 baseline, with ASICS, ANTA, and Mattel all ranking among the World's Most Productive Companies.
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