CONSUMER PRODUCTS
Home and Personal Care
World's Most Productive Companies
Shifting Economics in the Personal and Home Care Industry
The companies in this peer group are major global producers of personal hygiene, grooming, skincare, and household cleaning products, including shampoos, deodorants, soaps, detergents, surface cleaners, and related consumables. They operate in a mature, highly competitive market with high brand loyalty, and increasingly face significant competition from private labels and direct-to-consumer brands. These companies rely heavily on extensive distribution networks with powerful retailers, research and development for innovation, and large-scale manufacturing operations worldwide.
COVID demand shocks, persistent input-cost inflation, supply-chain disruption, consumer down-trading to in-house brands, and channel shifts toward e-commerce and discounters were the dominant forces shaping household and personal care company productivity from 2019 to 2024.
Top 100 World's Most Productive Companies - Home and Personal Care
Productivity Snapshot
The Home and Personal Care peer group experienced a similar productivity trend to many other industries and peer groups: a surge in productivity from 2020 to 2023, followed by a regression to declining productivity in 2023. Interestingly, the peer group experienced a notable increase in productivity in 2024, distinguishing it from others in the Consumer Products industry and most peer groups across other industries.
- Productivity for the sector grew overall by 7.4% (or less than 1.2% per year) over the last six years. This segment, like Consumer Products generally, performed well below the average for manufacturers represented in the IPI, and had less volatility in its productivity performance.
- 10 of 12 of these companies had negative productivity growth in 2023 and 2024.
- 2024 Productivity grew an average of 1.7% across these companies, with 7 companies recording positive improvements in productivity.
- Kenvue Inc. earned its position within the LNS 2025 World’s Most Productive Companies by growing productivity 15% over the last six years, more than double the average of its peers/competitors. Kenvue is another example of a key finding in the IPI data: spinouts of larger corporations have demonstrated a real ability to increase productivity compared to their peers. While competitors focused on continuous improvement within existing, established structures, Kenvue underwent a fundamental, one-time transformation to build its own global operations from scratch. Kenvue’s large-scale "Our Vue Forward" restructuring program implemented new operational frameworks, IT systems, focused cost-savings and rationalised its global supply chain to build an agile, standalone consumer health company.
- Haleon PLC and Henkell AG earned their positions on the LNS 2025 World’s Most Productive Companies by growing productivity faster than their regional/category peers over the last six years.
