This is a segment of the 2018 Quality Roundtable on the topic of Modern Approach to New Product Introduction (NPI): Sustainable Growth via Profitable, High-Quality NPI. Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. In this presentation, Rodney Leonard, Director Global Quality, highlights the following areas: Scope of quality at Newell Brands Quality 4.0 Global quality objectives Quality across product lifecycle Quality culture