DIANE MURRAY is a Senior Marketing and Research Associate with LNS Research; her editorial contributions span the breadth of LNS coverage areas including Industrial Transformation and the Industrial Internet of Things (IIoT), along with factory of the future, manufacturing operations management, industrial analytics, asset performance management, quality management, and the connected worker. Diane's passion is building and sustaining relationships with prospects, customers, and stakeholders, and has enjoyed the marketing craft for nearly 30 years. She has spent the last 19 years proclaiming the value of enterprise performance solutions for manufacturing, supply chain, retail, banking, healthcare and many other arenas. From 2006 through 2015, she was an evangelist for MES, EMI and ERP systems offered by Informance, Solarsoft, and Epicor, and collaborated with cross-functional teams to accelerate sales pipeline, create sales enablement, develop content, refine positioning, and grow market awareness. Before her tenure with Epicor and companies it acquired, Diane worked with several businesses, as a staff member or as a strategic consultant, to plan and implement content marketing, create integrated marketing, write solution sales training and support marketing automation. Diane calls herself "relentlessly inquisitive;" books, cooking and languages feed her innate curiosity “almost” as much as collaboration in the business tech space.