Greg D’Andrea joined LNS Research in May 2013. Greg brings a wealth of experience working with software vendors and service providers across the design-to-delivery value chain on marketing strategy and marketing execution. Greg has a solid understanding of effectively managing quantitative and qualitative research projects to provide senior industrial executives with the resources needed to improve overall business performance. He recognizes the business value of investing in software solutions, and believes that a sound marketing strategy focusing on delivery of the right message to the right person via the channels and formats they wish to receive it is key to leading the buyer’s journey towards said investments and improvements.
Before joining LNS Research, Greg spent five years as one of the top account managers at the Aberdeen Group, running not only his own global accounts such as Siemens, PTC, and JDA, but also serving as Sales Director for Aberdeen’s Supply Chain, Retail and Manufacturing practices.
Greg’s responsibilities in those various roles at Aberdeen included advising marketing executives on the proper go-to market strategy and messaging and coordinating the creation and promotion of thought leadership content for marketers to leverage within their marketing campaigns, and managing and building various sales teams. He is a graduate of Stonehill College with a BA in both Public Administration and Political Science. Away from the office Greg enjoys spending time with his twin sons and daughter, Hockey, Golf and movies.